Who I Am
What I Do
Take Advantage of This Marketing Gift from Your Friendly Local Post Office!
September 28, 2018
There Really Are Plenty of Fish in the Sea
August 31, 2018
How Fender Guitar Struck a New Chord
February 27, 2018
It Pays to be Sociable . . . Your Business Facebook Page is like 'Word of Mouth' on Steroids
September 19, 2017
One Secret to Successful Email Marketing is Crafting a Great Subject Line
July 25, 2017
Build Your List to Build Your Business
June 24, 2017
How Persistence Shapes Your Future
May 16, 2017
The Mighty Power of the Humble Postcard - Part 1
December 17, 2016
Your Direct Marketing message should always focus on the benefits
October 16, 2016
Grab the Most Valuable Commodity Your Business Needs Just by Asking for It!
September 17, 2016
July 7, 2016
There is an old adage in marketing: "People don't buy the drill. They buy the hole the drill makes."
So simple. So obvious. So true.
And sometimes, so easily forgotten.
If you want a prospective customer to purchase anything from you - a widget or a service - you must convince them that what you have to offer is the best solution to their problem.
You must grab their attention with a big promise, and then persuasively demonstrate that you can fulfill it.
Of course it is necessary to describe all the wonderful and unique features of your product or service. But what the customer really wants to know is: "How does this benefit me?"
Will it drill the hole? Will it solve the problem?
Ultimately, the only thing that any of us has to sell is a solution to someone else's problem.
A good copywriter will help you showcase the unique benefits of your product...and also help you dig down to the root problem that your customers want you to solve for them.
Then it is simply a matter of translating that message into a compelling story told through a direct mail piece, sales brochure, case study or website.
If you want bigger profits, invest in good copywriting that grabs the attention of potential customers and proves to them that you are the one who will solve their problems.
Don Juan Peruvian Sandwich Shop
Word of Mouth
September 2018 (1)
August 2018 (1)
February 2018 (1)
September 2017 (1)
July 2017 (1)
June 2017 (1)
May 2017 (1)
December 2016 (1)
October 2016 (1)
September 2016 (1)
August 2016 (1)
July 2016 (1)