Take Advantage of This Marketing Gift from Your Friendly Local Post Office!
If you operate any type of neighborhood business that serves a broad customer base, the Post Office has a bargain-rate marketing tool you...
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David Smith
- Aug 31, 2018
- 1 min
There Really Are Plenty of Fish in the Sea
There are no guarantees in life except, of course, death and taxes. And there are certainly no guarantees in sales and marketing. ...
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David Smith
- Feb 27, 2018
- 3 min
How Fender Guitar Struck a New Chord
Fender, the iconic guitar manufacturer, was treading water 10 years ago. Despite its well-established brand – and rock star customers...
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David Smith
- Sep 19, 2017
- 1 min
It Pays to be Sociable . . . Your Business Facebook Page is like 'Word of Mouth' on Steroids
I met an interesting woman at dinner a few weeks ago. My wife and I stopped in to check out a new resuarant in the neighborhood, and we...
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David Smith
- Jul 25, 2017
- 2 min
One Secret to Successful Email Marketing is Crafting a Great Subject Line
Good marketing is an essential part of building your business. And one of today's most effective marketing methods is promotional emails...
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David Smith
- Jun 24, 2017
- 2 min
Build Your List to Build Your Business
If you run any kind of business you need to religiously observe the 11th Commandment: "Thou Shalt Make a List." You should be continually...
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David Smith
- May 16, 2017
- 2 min
How Persistence Shapes Your Future
All of us struggle sometimes with discouragement. Perhaps you’ve noticed that things often don’t turn out as you had planned?
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David Smith
- Dec 17, 2016
- 2 min
The Mighty Power of the Humble Postcard - Part 1
If you are not allocating a fair share of your marketing budget to Direct Mail, you are missing out on potential business. Obviously,...
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David Smith
- Oct 16, 2016
- 2 min
Your Direct Marketing message should always focus on the benefits
In 1974 Trans-Lux Corporation introduced an innovation in communications: the TRANS-LUX TELEPRINTER for TELEX. History lesson: Telex...
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David Smith
- Sep 17, 2016
- 3 min
Grab the Most Valuable Commodity Your Business Needs Just by Asking for It!
I rented a car from Alamo Rent A Car on a recent trip to Colorado. I was very happy with the service Alamo provided. The 2015 Chevy...
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David Smith
- Aug 11, 2016
- 1 min
You'd Better Know What You're Good For if You Want to Stand Out from the Crowd
To successfully market your business, you have to focus. All of your marketing material should showcase your “Unique Selling...
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David Smith
- Jul 7, 2016
- 1 min
The One Thing You Must Never Forget: Your Business Exists to Solve Your Customers' Problems
There is an old adage in marketing: "People don't buy the drill. They buy the hole the drill makes." So simple. So obvious. So true. And...
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